Carlstadt, NJ, - Lawrence Herbert, founder and CEO of Pantone, Inc., the world-renowned authority on color and provider of color standards across a variety of analog and digital applications, will tour Asia from November 3 through November 7, 2000. His goal is to solidify relationships with key customers and distribution partners, promote the latest developments in color technology and to show his firm support for growing the color business in Asia. "It is Pantone's objective to have a significant presence in all major markets around the world," said Lawrence Herbert, president of Pantone. "I see enormous potential in Asia and I am confident that there is a great future ahead. We have an excellent marketing and customer support team in Hong Kong. Our entire company is dedicated to achieving the same kind of growth and success we have attained in the U.S. and Europe. The management of Pantone stands fully behind giving our local organization the products and assistance needed to achieve these goals." Lawrence Herbert is the creator and driving force behind the universally adopted PANTONE MATCHING SYSTEM“, which has revolutionized the printing and publishing industries since its invention in 1963. Herbert's original color matching system concept has expanded over the last decades to include the newest technologies in electronic publishing, proofing, Internet color and color languages for other industries, including textiles and plastics. While a significant portion of Pantone's business is in the graphic arts and publishing area, the PANTONE TEXTILE Color System“ has increasingly gained a reputation as the leading color standard for the textile industry. With over 1,000 licensees in 65 countries, PANTONE has become the defacto color standard around the world. Herbert will hold a press conference titled "New Century, New Color, New Trend," in Hong Kong, to share his vision for the future. The conference will be open to the press and graphic arts professionals. Herbert will use this visit to inform the local community about the latest innovations from Pantone. They include the new version of the PANTONE Graphics Color Systems for the graphic design and printing industries. He will discuss the research that led to the significant improvements to the PANTONE MATCHING SYSTEM, Pantone's flagship color system, as well as the benefits of Hexachrome“, Pantone's patented six-color printing process. Additionally, he will acknowledge the success of the PANTONE TEXTILE Color System in the fashion and interior design industries. Hong Kong's well-known graphic designer Mr. Tommy Li will be a guest speaker at the conference in Hong Kong, presenting "Creative & Color" in which he will share his experiences in using color as a creative media. With more than 37 years of experience, Pantone, Inc. is recognized as the worldwide market leader in color communication and Internet color technology for the graphic design, printing, publishing, textile and plastics industries.