WhatTheyThink

Vomela Helps 3M Create "Wonder"

Press release from the issuing company

The Vomela Companies, one of the largest printers in the US, just created the single largest printed graphic in the company’s history for global science brand 3M. Vomela was tasked with wrapping 3M’s highly visible headquarters in the Twin Cities as part of the company’s multi-year corporate advertising campaign, simple referred to as ‘Wonder.’

Vomela and 3M have worked together for years, and like many Vomela projects, this one is printed on 3M materials. This project presented a big opportunity as well as some unique considerations. With a swing stage typically used for window cleanings, three shifts of 3M-certified installers worked around the clock to complete the job in just four days! A few more fast facts are outlined below:

  • The 20,000 square feet of vinyl graphic needed to withstand the summer heat and Minnesota’s icy winter temperatures during its nearly one year required life span on the building
  • The graphic required 100 hours of printing time on an HP Latex 3600 printer, plus laminating, cutting, boxing and shipping the finished product
  • To create a seamless color fade on a variety of surfaces, Vomela color-matched with sections of the building to create a continuous gradation that eventually disappears into the building
  • Vomela wrapped windows with perforated films to allow for natural light to still get through and to prevent obstructed views from the inside

Vomela collaborated with 3M’s material experts to determine the best substrates and laminates for the job.

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