West Chester, Ohio – Mark Geeves, Color-Logic Director of Sales and Marketing, will speak at the forthcoming IMI Inkjet Age of Materials Conference 2018, at the Embassy Suites Chicago--Lombard Oak Brook, September 5-6, 2018. Geeves' talk is entitled All Print Begins With Design--Why Should You Care? and will deal with advances in metallic printing for inkjet and other processes. At the meeting, Geeves will present actual case studies showing how advancements in ink and printing technology enable brands to get to market faster while increasing the shelf presence of products at retail.

Mark Geeves is the Co-Founder of Color-Logic and Touch7, two technologies that have materially advanced the use of metallics and expanded color gamut systems in printing today. With more than 30 years of experience in the measurement and control of color through his work at X-Rite, Color Savvy, GretagMacbeth, and Ciba, Geeves has extensive experience bringing portable and embedded instrumentation and automated measurement devices into the graphic arts, color, and appearance marketplaces. He has served on international committees to advance the use of color measurement in printing and publishing applications, and has worldwide experience developing and implementing color programs in the graphic arts, plastics, automotive and paint markets. As president of BestColor in the Americas, he was involved in making inkjet proofing the standard for the graphic arts marketplace.

Color-Logic™develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.