Heidelberg Customers Successful in the Growth Market of Labels
Friday, August 17, 2018
Press release from the issuing company
Labels give products their unique identity and boost the impulse to buy at the point of sale. Although the label market accounts for just five percent of the worldwide print volume of around EUR 400 billion, it has the biggest growth potential in the industry. This is because of the high demand for labels with unusual embellishments and just-in-time delivery. The annual growth in self-adhesive labels is over four percent, increasing to double digits for digital inkjet printing. Asia is now the fastest growing label market in the world with over 40 percent, followed by Europe with 25 percent and the USA with almost 20 percent. Heidelberger Druckmaschinen AG (Heidelberg) provides a comprehensive product portfolio with its subsidiary Gallus that supports label printers with digital and conventional machine systems for success in this promising market.
Run of 1 and personalized – a finished label in a single pass
HUB Labels, based in Hagerstown, USA, has been a Gallus customer for many years in conventional label production. The company produces i.a. Premium labels for the Food, Beverage and HBA markets where the demand for short runs, with which brand producers can respond faster and more flexibly to current market trends, is growing.
In the past, it was difficult for HUB labels to offer such jobs at a competitive price. That's why the company decided on a Gallus Labelfire 340 digital label press: "The Labelfire enables us to reliably and repeatable produce high quality color consistent premium labels from run to run. This has allowed us to win numerous orders that we have had to leave to our competitors in the past, "said Thomas Dahbura President Hub Labels, Inc.
Since its introduction, over 20 Gallus Labelfire 340 have already been sold. Customers have a high opinion of this machine, which combines the latest digital printing technologies with the benefits of conventional press and postpress technology.
The new Gallus Smartfire was presented to the market for this first time at this year’s Gallus Innovation Days. The entry-level model for digital label printing produces a fully die-cut label, ready to ship on a roll, in a single pass. The visitors were impressed and the Smartfire immediately found buyers in Switzerland and Poland.
Label printing booming in Asia
The Indian company Sonic Labels in Mumbai decided on a Gallus ECS 340. Founded seven years ago, the label printer serves the household, cosmetics, and industry market segments. “We want to offer our customers high-quality labels at low prices, with delivery within 48 hours. The Gallus ECS 340 lets us do this,” says Aditya Ojha, Head of Marketing and Design. The Gallus ECS 340 has been the most successful and highest selling label printing press in its class since its introduction in 2009. Nearly 500 machines have been sold worldwide.
Lifecycle services ensure high availability
Insignis-Etiketten in Vienna has been using a Gallus Labelfire since spring of this year, and is opening up new business areas with the digital inkjet.
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