WhatTheyThink

Aleyant Pressero™ Drives Double-Digit Growth for Business Card Express

Wednesday, June 13, 2018

More than 80 online stores with 15% revenue growth attributed to ecommerce storefronts

Wheaton Ill. – Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today reported that New England’s Business Card Express (BCE), with 20 employees and operations in Concord NH, has adopted Aleyant’s Pressero web-to-print solution to build more than 80 ecommerce storefronts and drive 15% growth in annual revenues. Owner Carl Lehmann saw the need to take the company to a more modern infrastructure that could offer 24/7, anytime/anywhere access, making it easier for trade customers and large organizations to get the products they need – quickly, accurately and affordably. The solution to achieve that goal was Pressero.

Leveraging the Cloud
Lehmann brought print industry veteran Marc Forest on board in 2015 to help with the company’s transformation. “In looking for a solution,” Forest said, “I wanted everything to be software as a service (SaaS), cloud-based every step of the way. I needed elements that would easily integrate with each other, not a bloated, one-size-fits-all solution where I didn’t even need half the options. Let the vendors upgrade and maintain their services. I just wanted to focus on production with the tools that would make us more efficient.”

Exceptional Service and Support
BCE evaluated a number of options before deciding on Pressero. Forest says, “I liked the product, but even more, I liked and respected the Aleyant team. I actually initially bought into the company. For something as mission critical as this, partnering with an organization you trust is critical.” Forest also understood the need to link front-end and back-end systems, using Aleyant’s embedded services to link the company’s Presswise MIS and Automated Workflow Integrator (AWI) to automate the process of sending files to Ultimate ImpoStrip for imposition in preparation for print.

Global Print Service Provider
BCE’s implementation was fast and easy. As soon as Pressero was installed, the company became a global service provider. “Our very first storefront client was a telecom chip provider,” Forest says. “We were doing about $4,000 per year in printing for them over three or four years. We demo’d a storefront, and their print buyer was all in. Now we have six sites with them, supporting Japanese, Chinese, Taiwanese and Spanish, and are doing more than $50,000 in print annually for them. They love the solution. Another client, a pharma company, is thrilled with the fact that its staff can order business cards from the field via their iPhones. This has been a real win/win for us and for our customers.”

More to Come
The Pressero experience has been extremely positive for BCE, but Forest says what they have done so far is just the beginning of the modernization process. Up next is a site for the company’s trade customers. “We still get a lot of email and even faxed orders,” he explains, “and we need to move as much as we can to Pressero for the ultimate in efficiency and the highest service levels. We process about 3,000 orders per month, with about a third coming through storefronts. This one big site will push 90% of our orders from printers through Pressero, making us pretty much a complete web-to-print shop. It’s been an amazing experience!”

For additional information about Aleyant offerings, please visit www.aleyant.com or call +1.630.929.0104.