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Brandimage Packaging Design for 7-Eleven® Private Label Brands Win Three Vertex Awards

Friday, June 08, 2018

Press release from the issuing company

Marks the Sixth Award In Two Months for 7-Eleven and Brandimage

Cincinnati, Ohio – Brandimage, a leading global consultancy of brand equity architects and designers, has been honored with Silver and Bronze awards recognizing packaging design excellence for 7-Eleven in the The Vertex Awards 2018 International Private Brand Design Competition.

The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by highly respected and experienced branding and package design professionals, handpicked from the private brand industry around the world, and awarded based on Creativity, Marketability, and Innovation.

“During our four year partnership, Brandimage’s design of 7-Eleven private brands products have won 25 national and international awards recognizing both product and packaging excellence,” said Don Childs, chief creative officer, at Brandimage. “We are extremely proud of our strong relationship with 7-Eleven and to have contributed to the growth of the private brand program and 7-Eleven itself.”

Childs continued: “It’s hard to find a group who appreciates the ROI of design more than 7-Eleven’s private brands team. 7-Eleven’s mission to redefine the meaning of convenience through private brands, inspires us to tell a meaningful story through beautiful design that connects brands and consumers through packaging.”

In the Beauty category, Brandimage was awarded Vertex Silver for its package design:

Simply Me Beauty
Brand Owner: 7-Eleven

In the Beverages: Non-Alcoholic category, Brandimage was awarded Vertex Silver and Vertex Bronze for its package design:

7-Select GO!Smart Cold Pressed Juice
Brand Owner: 7-Eleven

7-Select GO!Yum Cold Brew Coffee
Brand Owner: 7-Eleven

Childs concluded: “7-Eleven strongly believes that the quality of the packaging outside should reflect the quality of the product on the inside. Brandimage understands this — that meaningful packaging design influences consumers to keep coming back to purchase and repurchase their favorite brand products.”

To view all the Vertex Awards 2018 International Private Brand Design Competition winners, visit: http://www.vertexawards.org/

Simply Me Beauty

Design: Brandimage


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