HP Helps Brands Stand Out Through New Packaging Possibilities
Tuesday, June 05, 2018
Press release from the issuing company
Palo Alto, Calif. – HP launched the Reinvent Packaging campaign to demonstrate the #PowerOfPrint to inspire consumer packaged goods brands to create unique connections and engage with consumers through packaging.
“Brands and marketing managers need to understand the amazing capabilities and possibilities for digital packaging to create new ways to personalize, customize, and tailor experiences,” said Shuchi Sarkar, head of global marketing, Graphics Solutions Business, HP Inc. “There is so much more that brands can do to engage with consumers and HP is here to help to them on the journey to create magic and embrace the limitless possibilities of our digital packaging solutions.”
HP designed the campaign to create awareness among brands on the power and magic of packaging. Packaging should evoke emotion and create a moment of wonder when consumers engage with the brand. By creating unique experiences through packaging, brands will be able to reinvent how they engage with their customers with personalized and memorable experiences.
HP features a series of videos that demonstrate the power of print and how its digital packaging print technology enables brands to increase customer engagement, drive sales, improve supply chain flexibility, and secure their brand. With HP digital packaging capabilities, brands will be empowered to create experiences that are emotional and personalized illustrated through HP’s video storytelling.
Customized storytelling: Through digital packaging, brands can capture the right audience’s attention at the right time with high-impact customized packaging. Brands will be able to:
Real-time marketing: Brands will be empowered to react quickly to market conditions and embrace change fast with digitally printed packaging. Brands will be able to:
Brand protection: Brands can safeguard their brand with packaging that integrates covert and overt printed elements and high-quality printing with unique colors and type size. Brands will be able to:
Maximized efficiencies: Brands will gain new value, reduce costs and inventory with HP digital packaging solutions. Brands will be able to significantly:
To learn more visit Reinvent Packaging.
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