Oslo/Leuven – A new international partnership between Gelato, the cost-efficient and environmentally friendly print solution for global companies, and global translation provider Xplanation is being announced today.

The ambition for the partnership is to offer customers a range of complimentary services by connecting the two customer portals and promoting each other’s respective offerings.

“Ensuring that painstakingly crafted on-brand and on-message marketing materials are faithfully reproduced, across markets and languages, has always been a big challenge for global companies. Nowhere is it more important than in printed material,” says Christian Sæterhaug, CMO of Gelato.

“That’s why Gelato has partnered with Xplanation, a company that has been simplifying the localization process for over 20 years and provides solutions in 500+ language pairs. As Gelato centralizes print management, Xplanation centralizes the translation process.”

Gelato can deliver printed materials to more than 5 billion people in 72 countries. By enabling global brands to print locally around the world, the company helps its customers operate in more sustainable and cost optimized ways.

“With Xplanation, we are now able to offer seamless translation management services, which is especially important for many of our customers with offices in the BRIC markets,” says Henrik Müller-Hansen, CEO and founder of Gelato.

“We help our customers take their business global and simplify the translation process for them. Many of them are also looking for an easy-to-use, cost-efficient, and eco-friendly solution for printing their translated material locally, and that is exactly what Gelato offers. We are proud to partner up with Gelato and look forward to developing this partnership and joint services on a global scale,” says Véronique Özkaya, CEO at Xplanation.