Yavne, Israel – Highcon Systems Ltd. announced today the appointment of Matt Bennett to the position of Vice President, Sales and General Manager, Highcon Americas. In this role Matt will be responsible for sales operations in both the American and Canadian markets.

Previously Matt was the President of AVT Americas, the worldwide leader in Automatic Inspection, color and workflow solutions and prior to that he held positions at HP as Director, Labels & Packaging, NA and at Heidelberg where he was Regional VP for the South and Southwest of the USA.

Aviv Ratzman, Highcon CEO and Co-Founder said: “We believe that Matt’s extensive knowledge of the printing and packaging industry, both analog and digital, will serve to help us promote the value of converting traditional analog factories into efficient digital businesses. We look forward to making great strides in this important market region.”

Matt added: “It is exciting to be part of a company that has brought a truly innovative and disruptive technology to our markets. I believe that we are implementing a genuine transformation in the industry and look forward to being a key part of it.”

Highcon is in the process of extending its presence and installed base in the Americas and following the success of a recent VIP event held at C.J. Graphics in Canada, will be holding a series of Open Houses and events where visitors will be able to see just how Highcon digital cutting and creasing machines can add value to businesses.