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Soapbox Sales And Mission Lift Attributed To Good Design

Friday, May 11, 2018

Press release from the issuing company

Anthem Worldwide and Soapbox Share How Effective Design Can Further Your Brands Mission “Doing Good Demands Good Design: Soap = Hope”

New York, N.Y. – Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced today that John-Paul Doyle, senior creative director at Anthem Worldwide NY, and David Simnick, CEO and co-founder of Soapbox, will present “Doing Good Demands Good Design: Soap = Hope” in a webinar on May 17, 2018, 1:00 P.M. (ET).

Brands with a virtuous mission are attractive to the millennial consumer. But mission alone is often not enough at the first moment of truth – the product’s quality and benefits must come through as with any other, less virtuous competitor. In the buy one/give one model, the right combination of powerful design, excellent products and a mission worth everyone’s attention can lead to a significant lift in business success for the brand and have a domino effect of furthering the brand’s virtuous mission through this business success.

"Soapbox's mission is to empower customers to change the world through everyday, quality purchases,” said CEO and co-founder Dave Simnick. “For every Soapbox product purchased, we, together, donate a bar of soap to someone in need either in the U.S. or abroad.”

In “Doing Good Demands Good Design: Soap = Hope” David Simnick and John-Paul Doyle will share how effective design can help your brand achieve its mission. Registrations for the May 17th webinar will be accepted until the 1:00 P.M. (ET) start time at http://www.brandsquare.com

In this webinar, you’ll learn:

  • How to ensure that a product’s benefits are clear to consumers
  • How Anthem’s packaging redesign benefited the Soapbox brands
  • How to combine a social mission with effective design

“Anthem’s new packaging redesign for Soapbox’s personal care line elevates the brand and connects consumers to the social mission in a powerful storytelling experience,” said senior creative director, John-Paul Doyle. “Engaging consumers with this social mission while conveying the quality of the products inside and influencing the brands performance through packaging is a testament to the power of good design.”

Simnick concluded: “Soapbox’s mission and the desirability of our quality products have become inextricably linked in the minds of the consumer. Access to soap can change a life, which is why we believe that soap = hope.”

Learn how effective design can help advance your brand’s social mission, register today for “Doing Good Demands Good Design: Soap = Hope” http://www.brandsquare.com

 

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