Harrisville, Ri -- "Cross Media: What Is It? Or Is It At All?" was announced today by TrendWatch and is available now at the TrendWatch eStore in a downloadable PDF format at www.trendwatch.com. This 100+ page special report takes a probing look at the issues involved in creating content and publishing for more than one medium simultaneously. It analyzes new business opportunities for those who do it successfully, the pitfalls for those who don't, the barriers to successful implementation that exist for everyone, and the solutions that vendors claim will solve today's cross-media problems. About Cross Media... Cross media is becoming an issue like never before. There are now more media than ever, and content creators, designers, and publishers need to publish to many of them simultaneously. Design and publishing can no longer be about simply starting, doing, and finishing jobs. About the Report... In this report, TrendWatch examines in detail the topic of cross media in the U.S. creative and publishing markets. The report offers its definition of cross media, market demographic data about who is and is not buying cross media solutions, and provides an expert analysis of what factors are involved in cross media and the trends driving today's cross-media solutions. This hard-hitting report explores: -- What cross media is and is not, from both a contemporary and an historical perspective; -- How pressures from clients are shifting the nature of the digital workflow from tasks to strategies; -- What cross media solutions are available, from xml to digital asset management; -- What market trends are driving opportunities for cross media; -- What barriers to cross-media development exist and how they can be overcome; -- Recommendations for creative shop owners, publishers, printers and vendors; -- What media will be crossed in the future. This report also contains the latest survey data from the TrendWatch Graphic Design & Production reports, TrendWatch Publishing reports, and TrendWatch Printing reports. And it contains analysis by the TrendWatch Partners and editors to help companies create their own perspective on cross media.