Hartland, Wis.– OneTouchPoint (OTP), a leading marketing execution services provider, today announced the appointment of David (“Dave”) Holland as Chief Executive Officer. Dave brings over 30 years of experience in sales and general management.

Previously, Dave was the President and CEO at DataSource, a provider of managed marketing services to the restaurant industry. During his tenure at DataSource, Dave grew revenue while repositioning the business from a training and fulfillment company to a managed marketing services provider. Prior to Dave’s role at DataSource, he was President of Workflow Solutions, a printing, digital, and promotional outsourced products and services company. While there, he developed and implemented industry leading strategies that were aligned with rapidly changing printing and digital market needs.

Dave commented, “I am honored to take on the role of CEO at OneTouchPoint. OTP has enormous potential to accelerate its existing leadership position in the markets they serve, and has shown great success in their integrated approach to marketing services.”