"Since making the change, we simply haven't looked back."

Stockport, UK – The Sussex Sign Company, based in Brighton, provides a comprehensive range of professional graphic design facilities, signage and vehicle livery products. The company was formed in 1995 and has established an excellent reputation for quality, reliability and professionalism that extends throughout the south.

In response to increasing demand from customers, The Sussex Sign Company added digital printing services to its portfolio in 2004 with a Tiara Opal. A year later, it appointed Quality Print Services (QPS), Nazdar Ink Technologies' main UK distributor, as its equipment and maintenance supplier. The Sussex Sign Company's Managing Director, Norman Mayhew, explains: "The QPS team has become a key factor in the success of our company. They have been keeping our machines in top condition with great value, responsive and very professional maintenance and support as well as market leading products. It's a relationship very much built on mutual trust and one that is extremely important to The Sussex Sign Company."

As a result of this high level of trust very early in the relationship, The Sussex Sign Company soon made the decision to switch from original equipment manufacturers' (OEM) digital printing inks to Nazdar premium alternative inks. QPS' Managing Director, Chris Bailey, recommended the brand for its value and reliability, and Norman Mayhew was convinced to try it. Since then, The Sussex Sign Company has run Nazdar inks supplied by QPS on a Mimaki JV3 and a Roland VersaArt RE-640.

Norman Mayhew says: "Chris was very clear that the Nazdar inks would be hugely beneficial for us. As well as the immediate cost savings, the colour-fastness, print quality and reliability of the inks was very high. In addition, Nazdar inks are non-aggressive to the working parts of the printer and this has meant our spare parts and maintenance costs have also been kept to a minimum."

Nazdar 1302 Series and 2000 Series, for the Mimaki JV3 and Roland VersaArt respectively, are colour-matched and chemically compatible with OEM inks. This enables users to avoid the cost of waste ink and reprofiling when changing to Nazdar products.

"In order to first make the swap, all we had to do was insert a Nazdar cartridge into the relevant printer when the OEM cartridge ran out and enjoy continuity of print, with the added bonus of an increase in profit. Since making the change, we simply haven't looked back. The combination of Nazdar inks and QPS support are key reasons for the growing success of our company's wide format digital printing business," confirms Norman Mayhew.

Chris Bailey adds: "During our long relationship with The Sussex Sign Company we've supplied both second-user and new printers. We have also provided high quality alternative inks from Nazdar to help them run reliably and at a lower cost. We are very confident that the Nazdar inks actively help extend the quality of life of printer components, reducing the cost of spare parts and ensuring reliable and consistent service. We have shown time and again that Nazdar inks are the ideal long-term solution for our customers because they offer equal or better quality at a lower price-point than OEM inks."

Norman Mayhew concludes: "We produce on average around 170 jobs a month and at least 125 of those have some element of digital print in them. It is testament to the quality of the Nazdar inks and the condition our machines are kept in by QPS that we have so many happy and loyal customers. We are very confident that we can deliver fast, responsive and reliable service at all times for all our customers, while maintaining competitive pricing and a profitable, growing business."