Lod, Israel – Massivit 3D, the leading provider of large format 3D printing solutions for visual communication applications, has announced the appointment of Kevin Sykes as President for North America.

Effective immediately, Sykes will be building and leading Massivit 3D’s North American subsidiary which will be headquartered in Alpharetta, Georgia. This includes strategy, sales, marketing, operations and customer support for both the flagship Massivit 1800 and the recently launched Massivit 1500 Exploration 3D Printing Solutions.

The appointment comes after a significant increase in demand for large format 3D printing in North America. This has also seen Massivit 3D expand its sales team within the region with the addition of two Sales Managers.

“Kevin is highly revered for his leadership, sales and general management expertise and overall market knowledge, which will be integral in leading and expanding our operations in North America,” says Avner Israeli, CEO of Massivit 3D. “In fact, these have already come to fruition at ISA Sign Expo where his team achieved multiple at-show sales of our flagship Massivit 1800 3D Printer.”

Sykes is a veteran graphic art and print professional with over 30 years of sales and management experience. He joins Massivit from HP where he held the role of Country General Manager in Canada and led his team to achieving double digit revenue growth each year during his three-year employment.

Commenting on his appointment, Sykes said: “Massivit 3D is an innovative and pioneering company that is on an incredible journey – one that I am extremely proud to be embarking upon. ISA Sign Expo was a fantastic confirmation of my decision and I look forward to continue demonstrating how companies in the visual communication arena can transform their business by adding a new dimension to their portfolio and enter new markets with our solutions.”