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Long Lasting, Photo-Lab Quality, Digital Prints Achievable from MediaStreet.com

Press release from the issuing company

Deer Park, N.Y. August 2000 --- With a major round of announcements this week, a joint venture between Kodak (NYSE:EK) and Hewlett-Packard (NYSE:HWP), as well as a separate release by Epson America, each touting their own forthcoming solutions for the ability to achieve lasting, photo-lab quality digital prints via inkjet printers, we thought it necessary to share that this exciting solution has already been successfully developed, launched and marketed worldwide by a small internet start-up; MediaStreet.com. MediaStreet.com has introduced the world’s first Micro-Bright Pigmented inkset to the market place in April of 1999. MediaStreet’s GenerationsTM Micro-Bright Pigmented inkset has allowed the imaging of digital files via hi-resolution inkjet printers to offer color vibrance, fidelity and longevity to rival that of traditional photo lab prints. The initial thrust of MediaStreet.com’s marketing has been to the photographic and fine art reproduction markets. As photographers are taking the leap from analog to digital, MediaStreet.com’s GenerationsTM product line has allowed them the purest in reproduction quality without sacrificing image permanence. "GenerationsTM inkset has been the solution that I have been waiting for as my transition from darkroom to living room has taken shape in a most comfortable way." Shares photographer Tony Karp of TLC Systems. As an art form, inkjet imaging offers the artist the ability to reproduce a limited quantity of prints that can be signed, framed and sold in art galleries. The problem has been, up until the MediaStreet solution, the fact that inkjet prints notoriously fade and color shift over a short period of time, disqualifying desktop inkjet printers to be used as serious photo and art reproduction tools. Sadly, too, with family portraits and personal images that are printed via home inkjet printers, unless printed with GenerationsTM Inks and media, the image will more then likely fade, within 6 months to 2 years, unless kept in dark storage. MediaStreet.com welcomes the new entries into this exciting market by the new team of Kodak and HP, as well as Epson’s own forthcoming solutions. "The recent announcements by the Giants of the industry helps to legitimize the efforts and solutions that we have been developing and presenting to a market craving for lasting, quality inkjet prints." Shares Norm Levy, president of MediaStreet.com. For more info - visit www.mediastreet.com or call 516-338-7221.

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