Inspire a New Generation of Recyclers and Tree Lovers This Spring
Wednesday, February 28, 2018
Press release from the issuing company
The TICCIT® program helps organizations teach school children about the benefits of trees, paper and recycling in honor of Earth Day.
Springfield, Mass. – With spring right around the corner, now is the time to decide how you will celebrate Earth Day in your community. One unique option is the TICCIT® program. Short for “Trees Into Cartons, Cartons Into Trees,” TICCIT allows companies and nonprofits to hold fun, hands-on events that teach elementary school children about the importance of trees and how to recycle paper and paperboard cartons.
Participating organizations generally offer TICCIT events at their local elementary schools. Using the TICCIT presentation and program guide (both free and downloadable at paperbox.org/TICCIT), they teach students about:
The importance of trees
What is made from trees
How paper is made
Growing trees for paper
After the lesson, the students can have fun by planting their very own tree saplings. Participating organizations can purchase discounted saplings from the Arbor Day Foundation. To illustrate the "trees into cartons, cartons into trees" theme, students plant their saplings in paperboard cartons filled with soil. For some programs, students use milk cartons they’ve saved from lunch. The kids take home the cartons and plant them in their backyards or neighborhood. The cartons provide protection and a natural water funnel for the new trees, and as the trees grow, the cartons biodegrade, completing the “trees into cartons, cartons into trees" cycle.
TICCIT was created by the Paperboard Packaging Council, the North American trade association for the manufacturers of paperboard packaging, as a way for its members to get involved in their communities and help foster a love of trees. Since then the TICCIT program has grown in popularity, both inside and outside the paper and packaging industry.
To hold a TICCIT event during the week of Earth Day (April 22-28), contact a nearby school in late February or early March. If an employee or associate has a child in the school, ask them to facilitate the relationship. Order tree saplings before the end of March, and use the beginning and middle of April to prepare the presentation and organize logistics.
For more details and to download classroom materials, visit paperbox.org/TICCIT. To purchase discounted tree saplings, visit arborday.org/PPC. If a school would like to participate, PPC would be happy to connect them with a nearby company that would facilitate the program.
A past TICCIT event.
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