Bristol UK – Drytac, an international manufacturer of self-adhesive materials for the print, label and industrial markets, recently exhibited at Sign & Graphic Imaging (SGI) Middle East which took place at the Dubai World Trade Centre between 14th and 16th January.

In conjunction with the company's UAE distributor Wellcare Infotech, Drytac showcased a wide gamut of its high-quality, self-adhesive vinyls for multiple graphics applications - with great success. Steve Broad, Europe and Asia Sales Director at Drytac, comments: "The stand was busy throughout the three-day event and it was great to work alongside our partner Wellcare Infotech highlighting our range of solutions."

SGI Middle East has been running for 19 years and is an established and proven business forum for exhibitors serving the signage (digital & conventional), printing, POP/POS and outdoor advertising industries.

Steve Broad continues: "There was a lot of interest in Drytac® SpotOn™ printable PVC film with its unique dot-patterned removable adhesive and our ViziPrint range of self-adhesive printable clear PET films for graphics applications. Drytac's comprehensive Polar range of fully printable self-adhesive films - with matched overlaminate components - also generated a lot of interest at the show."

Drytac's Polar cast air gloss vinyl was also used in the popular car wrapping demonstrations on the Wellcare Infotech stand. On a daily basis, vehicle graphics were printed on Drytac film by an Epson SureColor SC-S Series machine and applied to a BMW Z-Series car, creating a stunning colour-changing effect.

Steve Broad concludes: "We've been attending this event for the past three years and our high quality, cost-effective products are very well received in the Middle East. Following the event, Wellcare Infotech has seen a spike in both interest and sales of our easy to apply Drytac products. An excellent partnership and an excellent show."