West Caldwell, N.J. – Knowing your customers and having equipment that meets or exceeds their expectations is often a recipe for success. As Microcut/Colter & Peterson has found common ground recently with visitors who have traveled from Mexico, Central and South America, the feeling is this year’s Graphics of the Americas show will result in giving the customer more of what they need.

Microcut/Colter & Peterson (booth 813) plans to showcase three automated and cost-effective Microcut® retrofit programs and demonstrate the newest software that make Microcut PLUS XL, COLOR and JR. the most efficient systems in the marketplace. The show takes place February 22-24 at the Broward Convention Center in Ft. Lauderdale for the second straight year.

Richard Peereboom, President of C&P Microsystems, says he expects there will be high interest in demonstrating the networking capabilities and conversion of JDF files on the new 15-inch Microcut PLUS XL touch screen.

“We’ve had good results in recent years and the feeling is current resellers and customers will be intrigued with this demonstration,” he said. “First, our new software upgrade offers better graphics for the conversion of JDF files. It is more user-friendly and is a proven time saver for operators.

“Second, there is a greater demand in the market for larger touch screens and that’s why we installed it on Microcut PLUS XL. People prefer working with the bigger image because it is easier to see and navigate. However, there are some people who still prefer a smaller screen and they’ll find it on our COLOR and JR programs.”

With over 30,000 installations worldwide, Microcut is a very popular back gauge system that works on nearly every brand new or used paper cutter. A staple on all new Colter & Peterson PRISM® and SABER® papers cutters, it has spiked customer productivity by 50 percent or more. Microcut gives operators the ability to store and recall cut sequences and guides the back gauge into position for highly precise cutting within 1/64th of an inch. Another great benefit is that each retrofit is easy to install and maintain.

“Regardless if you do large or small format work and conventional or digital printing, we have a Microcut program for everyone,” Peereboom said. “Microcut PLUS XL pays for itself with the microcip® and microfacts® features that upload from the network connection with a USB device using CIP3 and CIP4 files. Microcut JR is performing well in many small shops because it is designed to work with cutters less than 37 inches. For its price, you can’t beat its advanced programming options.”

Peereboom invites all interested visitors to stop by booth 813 for a Microcut demonstration. Visit www.microcutsystems.com or call Mr. Peereboom at (201) 787-3948 for more information.