Nilpeter Reaches 100 Worldwide Installations of the MO-4 Offset Press
Thursday, February 15, 2018
Press release from the issuing company
Slagelse, Denmark – Nilpeter’s MO-4 offset press has reached 100 worldwide installations. The revolutionary offset platform, once named “The Winemaker’s Choice”, was introduced at LabelExpo Europe in 2007, and offers premium quality combination printing based on lightweight sleeve technology. To better understand the success and popularity of Nilpeter’s offset flagship, we asked a series of questions to Nilpeter International Product Manager, Wine & Spirits, Angelo Tribocco.
Why has the MO-4 been such a success? “The whole idea behind the MO-4, for Nilpeter and the R&D team, was to develop something ten times better than any other solution available on the market, in our product range of course. We were not interested in making small improvements or aiming for a press only “two times better” that current market solutions. And that is why the MO-4 became an instant game-changer at that time, and a benchmark, even today, in combination offset printing.”
“Of course it was not an easy exercise - we were already leading the offset market with our previous model, the MO-3300, so we basically had to improve on ourselves. The key, and the challenge for our team, was to focus on every detail, not falling into old patterns, but generating a printing system able to match the modern philosophy of “lean converting”. This happened by analysing and measuring the time spent on every single operation carried out during a changeover, and then introducing solutions to eliminate, reduce or convert these operations to automated features. With this development, and the flexibility in reconfiguration, we ensured that the MO-4 was able to adapt to any market segment.”
The MO-4 was once named “The Winemaker’s Choice” - why do you think it is such a good fit for the wine and spirits market?
Are the recent MO-4 presses being installed with existing MO-Line customers or is it a good mix of new and old?
How do you find offset technology in terms of quality compared to other printing methods?
“I believe offset is still a dominant printing technology in modern times, especially in markets like wine and spirits, and health and beauty, where high quality from minimal technical effort is crucial. The investment needed to acquire an offset press is much higher than that of flexo, which is part of the reason why we, at Nilpeter, produce more than 100 flexo presses every year, and only around 10 offset combination presses. However, label shops invest a fortune in order to replicate offset quality in flexo, and that is why there is still great interest in the long-term savings from presses like the MO-4.”
Is the MO-4 popular in one specific geographic market, or is it spread evenly across the world?
“I guess what will continue to support the success of the MO-4, beside our restless innovation, will be the continued need for modern label shops that create unique value for their clients and generate solid barriers with outstanding quality and cost advantages.”
Continuing on the path of your last thought – how do you see the MO-4 going forward, and do you have any predictions for the future?
Lars Eriksen, President & CEO, and Angelo Tribocco, International Product Manager, Wine & Spirits, with the 100th Nilpeter MO-4 offset press.
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