CHICAGO, Red Rover Digital (www.redroverdigital.com), the Web solutions subsidiary of R.R. Donnelley & Sons Company (NYSE: DNY), and Byproducts Interactive, Inc. (BPI) unveiled www.by-products.com, an efficient and comprehensive Internet-based by-products trading resource. The Web site, which synthesizes proprietary and public industry information, provides a reliable, central destination for buyers and sellers of the estimated $154 billion global byproduct market. The site's compelling content areas, intuitive user interface and full-text-indexed search engine, produced by Red Rover, provide timely price guides, industry news, market perspective and increased connectivity between trading partners. By-products.com currently targets six byproduct markets including animal; grain and food; dairy; hides and skins; marine; and vegetable oils. "We approached Byproducts Interactive with the knowledge that we could develop a content format that would allow the site to deliver information to the industry more quickly, more focused and with more quality than ever before," said Kimberly Williams, president of Red Rover Digital. "Our resources have helped Byproducts Interactive create a one-stop marketplace for the byproducts industry, which will strengthen relationships and streamline business processes for Byproducts Interactive's customers."