X-Rite Announces 2018 Color and Appearance Training in North America
Tuesday, February 06, 2018
Press release from the issuing company
Popular 2-day seminar offers color theory, techniques for effective color management, and new ways to evaluate appearance characteristics.
Grand Rapids, Mich. – X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced its 2018 Fundamentals of Color and Appearance Training Seminar in 13 locations throughout North America. The two-day seminar helps attendees understand color theory and appearance science in order to implement color quality standards in their organizations. Topics covered in the trainings include visual evaluation of color, communicating color specifications, color tolerances and instrumentation.
Today many brands and manufacturers are using metallic, sparkle, foil or other special effect finishes and varnishes to differentiate products and meet consumer demands. These effect finishes go beyond color to appearance and require a new approach to color specification and management, in order to reduce errors in production and improve quality control.
“We have expanded our popular color theory training to include appearance science providing attendees with an understanding of how texture, gloss, transparency and special effect finishes can impact a material’s appearance and lead to errors in production,” said Murphy Keeley, General Manager Americas, X-Rite. “X-Rite is very excited to be the only company offering this level of detailed training to brand owners to specifiers to quality control professionals. It is essential that anyone working with color understand both color and material appearance characteristics in order to improve specification, communication and quality control requirements for today’s complex materials.”
About the Seminar
The Fundamentals of Color and Appearance Training Series incorporates decades of color management experience and best practices and is presented by X-Rite color experts. This interactive seminar is ideal for color specifiers, quality control professionals, lab technicians and anyone who evaluates or approves color. Attendees can register for either the full two-day seminar or one of the individual sessions:
The seminar series commences on February 21st in Nashville, TN. Other locations include San Francisco, CA, Cincinnati, OH; Natick, MA, Minneapolis, MN Toronto, ON; Edison, NJ; Atlanta, GA; Grand Rapids, MI; Anaheim, CA; Houston, TX; Naperville, IL; and Greenville, SC.
The combined Seminar cost is $1,295. The individual cost for the Fundamentals of Color and Appearance Seminar is $595; and Fundamentals of Instrumentation and Quality Control Seminar is $895. A 15 percent discount is available for individual seminar classes using the coupon code “FUN2018”.
Registration and a full list of dates and locations can be found at http://www.xrite.com/the-
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