MILPITAS, Calif. - Chuckwalla, Inc., the leading provider of broadband media management software, today announced the latest releases of its rich media management server and software development kit. The Chuckwalla system is designed for high-volume users of rich content in Website, print applications, or multimedia materials. Chuckwalla accelerates delivery of rich media from creation through desired usage, closing the gap between content creators and Web page and print publishers. The new version, featuring an open, integratable architecture enables easier integration of Chuckwalla rich media management capabilities into existing enterprise environments, faster deployment and organization of rich content, and direct support for Virage video files. The Virage support gives the Chuckwalla system complete access to various elements within video files. "The delivery flow between content creators and print and Web applications is broken," said Craig Lynar, vice president of marketing at Chuckwalla. "Everyone is using a different platform and tool to create content. Dynamic new rich media are being created that can't be shared between departments, much less delivered to the Internet. And this is as true for print-intended media as it is for the Web." The new Chuckwalla system enables instant sharing of rich media, regardless of origin, format, or type. Rich media, including complex files, can be individually or batch uploaded to Chuckwalla which automatically meta-tags incoming items. The complex files are broken down into their base components, each of which is tagged for easy identification and access. The files may be displayed graphically via "hot" thumbnails versus long lists of obscure file names. Positioning the cursor over a thumbnail highlights individual elements within the file for easy selection. For example, a developer of a Web page or print application can retrieve and view a single high-resolution image or logo from within a brochure created in Quark -- without needing Quark running on their machine.