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Free PaperSpecs Webinar: Cutting Edge Creations—When Augmented Reality Meets Print

Thursday, January 18, 2018

Press release from the issuing company

Thursday, January 25, 2018, 2:00 p.m., Eastern (11:00 a.m.Pacific).

In PaperSpecs’ upcoming free webinar sponsored by International Paper, discover how augmented reality can transform your next print project.

Palo Alto, Calif. – Augmented reality (AR)—the high-tech merging of the real world and the digital landscape—is poised to be branding’s next frontier. For designers who know how to successfully integrate AR with print, the technology adds another dimension to their creations while allowing new ways to engage and enthrall their audience. 

The best way to comprehend how revolutionary augmented reality is, is to see it up close and personal. In this special PaperSpecs webinar, we will give you a behind-the-scenes look at how one design agency created an AR promotion that mesmerized Adobe MAX participants and literally brought paper to life.

“Augmented reality will be in the mainstream within the next five years,” says Sabine Lenz, founder of PaperSpecs.com. “Designers who understand how it can enhance their projects will be well-positioned to take advantage of this exciting technology in the future.”

If you’re ready to take a walk along the cutting edge of design, this webinar is for you.

Cutting Edge Creations: When Augmented Reality Meets Print 
Thursday, January 25, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speakers
In October, International Paper unveiled their Print Guys AR promotion at Adobe MAX, and it generated excitement and inquiries from marketers and designers who wanted to know what inspired the program and how it was done. Webinar participants will be privy to those answers and more as Mike Wilson and Emilee Christianson from Trekk, the agency that created the promotion, take you on a behind-the-scenes tour. Attendees will come away with:

  • Exclusive details about how the promotion was created including lessons learned.
  • Insight into how augmented reality is changing the design landscape.
  • An overview of what designers must know to take advantage of the technology.
  • An analysis of what made the Print Guys promotion so effective.
  • Tips on how augmented reality can inspire social engagement and help you better connect with your audience.

Added Bonus Gift
Fifty lucky attendees of the live presentation will receive their very own Print Guy, courtesy of International Paper.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.

Thanks to the generous support of International Paper, Cutting Edge Creations: When Augmented Reality Meets Print is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.  


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