Salt Lake City, Utah, USA – SA International (SAi), the leading provider of software solutions for the professional signmaking, wide-format digital printing and CAD/CAM for CNC machining industries, has announced the appointment of Michelle Johnson to the position of Marketing Manager.

Johnson’s role will see her support the continued development of SAi’s relationships with industry media and partners, as well as further expand the company’s brand and profile through events product launches and sales support.

With over a decade of marketing experience, Johnson joins SAi from wide-format printer and plotting cutter manufacturer – and SAi OEM partner – Mutoh America, Inc., where she held the position of marketing manager for the last seven years.

“My main aim in my new role, is to help strengthen SAi’s status as the leading wide-format software provider by maintaining a modern brand image and strengthening our relationships in the industry with customers and partners,” said Johnson “My previous role enabled me to enjoy a great partnership with SAi and offered an insight into what is clearly an innovative and progressive company that is constantly developing its solutions portfolio to improve the way its customers work.”

Commenting on the new appointment, SAi CEO, Mark Blundell, added: “Strengthening our team with high calibre individuals who possess the appropriate skills-set and enthusiasm required to help us deliver on our wider strategic objectives, are vital to our continued success. We’re delighted to welcome Michelle to the company and are certain that her established experience in the wide-format sector will set her in good stead as we turn the corner into what will be an important year for SAi.”

Reflecting SAi’s continued growth, Johnson’s appointment follows the recent announcement of the company’s expansion to its worldwide technical sales support network, which saw a number of new roles established in key locations, including North America.