Newcastle upon Tyne, United Kingdom - Kuwaiti photo book printer, Albumii has invested in Taopix Online software to complement its existing Taopix Mac and Windows desktop application.

The recent purchase will give Albumii’s customers the ability to design and order a range of personalised photo gifts from any device as well as giving Albumii the opportunity to sell a wider range of products.

The Kuwait City business has rapidly grown its personalised photo business and established itself as the premium brand for high definition photo books, prints, canvases and wall panels in the region.

Albumii Managing Director, Mohammed Amira, says “We don’t have an established photo personalisation market in the middle east so the concept of creating a photo book using your own photos is very new. We’ve therefore dedicated both time and resources in educating our customers about what they can do with their favourite photos.”

“We’ve really focused on digital marketing activities to promote our brand and have found that visual ads on the likes of Snapchat, Facebook and Google have had more impact than adword campaigns. Images of celebrities opening a photo book have really helped to educate and inform our customers. We’ve also sponsored photo competitions and galleries to raise awareness of our products and company.”

“We’re busy working on our new products that we’ll sell through Taopix Online and these will be offered through our albumii.com website which is currently being redesigned, ready for a launch at the end of December. We’re planning to add personalised mugs and phone cases to our existing range as they are ideal, simple products that can also be viewed in 3D through all the popular browsers.”

“We’re really pleased with the progress we’ve made from a standing start. The desire for personalised photo products has surpassed our expectations. We’re incredibly busy and working three shifts a day in order to fulfill the demand.”

“We’re so glad we made the decision to choose Taopix as our photo commerce platform; the team in the UK has been very supportive and provided all the help we needed to get this project off the ground.”

Taopix Business Development Manager, Michael Carey, adds “We’re so impressed with the way in which Albumii has made such an impact on the middle east market. To successfully introduce a completely new product range to a new audience in such a short space of time is phenomenal. We’re looking forward to the launch of Taopix Online and we’re sure that it will be a catalyst for even more sales.”