Aurora Launches Expressions Décor Semi-Gloss Canvas at SGIA 2017

Friday, October 13, 2017

Press release from the issuing company

Yorkville, Illinois - This week at SGIA Expo in New Orleans, Louisiana, USA, response to Expressions Semi-Gloss Décor Canvas, and the full, expanded Expressions canvas line, has been very strong.

Aurora Specialty Textiles Group, Inc. (Aurora) introduced Expressions Semi-Gloss Décor Canvas at SGIA Expo 2017 as the latest addition to the company’s new Expressions canvas line. High volume printers, especially, see Expressions Décor as an outstanding, cost-effective option.

“Expressions Décor is lighter weight and lower cost than comparable canvas products, but printers don’t have to sacrifice color quality and print output,” said Mark Shaneyfelt, Director of Printable Textiles Sales and Marketing at Aurora.

Expressions Décor is an ideal medium for print reproductions sold through mid-range retailers, and used in mid-range hotel chains and office settings.

“We have interest across the full Expressions canvas line, with Décor being one example,” he added. “Printers appreciate the fact that we are continually expanding our Expressions offerings to meet different segments of the market.”

Mohawk Fine Papers has also featured Expressions Semi-Gloss Décor this week at SGIA. Last February, Mohawk collaborated with Aurora to launch a line of textiles for digital printing called Mohawk Printable Textiles and Canvas, Engineered by Aurora.

Made in North America but available now to global markets, Expressions Semi-Gloss Décor Canvas is a lightweight, 100% polyester, high-output canvas that utilizes Expression’s proprietary, enhanced acrylic coating for excellent ink coverage.

Although a lightweight, color output has not been sacrificed. In fact, Expressions Semi-Gloss Décor Canvas has been engineered to deliver a wide color gamut and vibrant, eye-popping color combined with a much higher level of consistent print-ability than comparable canvas print products.

Manufactured on state-of-the-art equipment with state-of-the-art technology in Yorkville, Illinois, USA, Expressions Semi-Gloss Décor Canvas competes with inexpensive commodity canvas products. But with Expressions Semi-Gloss Décor, printers do not have to sacrifice print quality, or print output, or worry about costly coating inconsistencies.

Expressions Semi-Gloss Décor Canvas is the latest addition to Aurora’s acclaimed Expressions Canvas line, which includes the full range of gloss levels. Designed to meet the majority of the canvas market’s printing needs, the Expressions Canvas Line includes: Expressions Matte, Expressions Satin, Expressions Semi-Gloss, Expressions Gloss and now Expressions Semi-Gloss Décor.

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