Signs and Graphics Help Companies Extend Brand Messages to Multiple Touch Points
Tuesday, October 03, 2017
CARROLLTON, Texas - People are constantly being exposed to messages in a variety of ways and places, creating one of the biggest challenges businesses and organizations face: how to get their brand noticed. Successful companies maximize their reach by extending their brand messages to all of their touch points using signs and visual graphics.
“Communicating a consistent message in multiple ways and places increases the ability to get noticed and reach more people,” said Catherine Monson, CEO of FASTSIGNS International, Inc. “By incorporating signs and visual graphics into every location or facility, in marketing campaigns and on company vehicles, businesses and organizations can extend their message to all the right places and reach their target audience.”
For instance, Chuze Fitness, a privately owned and operated fitness chain with locations in California, Arizona and Colorado, uses multiple signs and graphics with consistent brand messages to maximize their reach at each of their locations, despite having unique buildings and spaces. To identify locations and communicate brand messages outside, Chuze Fitness uses permanent building signs, temporary “Now Open” banners and impactful vehicle graphics. Inside the fitness facilities, Chuze Fitness extends their branding through wall and window graphics, on regulatory signs, with dimensional letters and as part of their branded wayfinding system.
Other ways to extend messages include door graphics, point of purchase displays, posters, wearables, hanging signs and floor graphics. Digital signs can also help businesses and organizations by displaying multiple messages with motion graphics and engaging content.
Regardless of the industry or size, smart marketers who extend their message to all of their touch points reach more people and maximize their brand presence, ultimately increasing awareness.