That's the Enfocus message for the industry today.

The print industry has, for years, seen a blurring of segments and talked about the need for automation and diversification. But time is up for talking about it; now is the time to take action and implement in order to survive.

This is the message from the new managing director at Enfocus. Speaking on the eve on PRINT 17, Wim Fransen explained: "The market conditions today and more importantly tomorrow, mean if you want to remain successful, you need to diversify your product offer and wake up, it really is the last call for you to automate."

"Automation is no longer a trend. It is no more a nice-to-have. Automation is essential to survival," adds Wim Fransen.

"Furthermore, in order for companies to survive they need to adapt and diversify their offer in order to remain relevant. And when it comes to the customer, businesses today needs to keep the customer needs at the center of everything they do. We know that the customer is king but the key is being able to cater to their needs, now and in the future - like I say, keep that crown polished by diversifying your product offer."

The Enfocus Team is on-hand throughout PRINT 17 (Booth 255) and will be showcasing the Switch automation solution and PitStop PDF handling software for the graphics arts industry.