DALIM SOFTWARE demonstrates solutions to merge label and packaging production
Friday, September 08, 2017
Press release from the issuing company
Easy collaboration and annotation, from artwork to proofs along with digital asset management to organize and publish to all channels highlight a complete packaging and marketing production platform.
The challenge to those in the label production supply chain is to determine, in real time, how to produce more SKUs under a faster life cycle with all the regulatory compliance requirements and conventional and digital printing processes. DALIM SOFTWARE will show how its solutions can easily empower label and packaging production—along with all marketing efforts—on booth 9A64 during Labelexpo Europe 2017, 25-28 September, in Brussels. Within DALIM SOFTWARE technology, it is easy to manage packaging and marketing in one single HTML5 web and mobile platform and maximize ROI.
Featured will be the new DALIM ES 5.5, and its ability to simplify the design of a project workflow. “It's about bringing order to complexity,” explains Carol Werlé, DALIM SOFTWARE CEO. “Finally, brands can manage their complete marketing campaigns, approving packaging creative and technical production while overseeing all marketing projects, and managing content within a digital asset manager directly from one, cost-effective tool. DALIM ES 5.5 is the result of our goals to increase speed, standardize workflows, and easily streamline content communication to improve the ROI.”
Web collaboration platform, designed for packaging
In today’s product development environment, products—and the technologies they’re based on— change rapidly, as do competitive products. Finding ways to optimize time-to-market is a critical component that directly affects revenue. With DALIM ES 5.5, all activities—in-house or externally—are coordinated from design to final print, including regulatory compliance, localization and versioning to ensure efficiency.
Packaging and promotional projects together
A significant feature of DALIM ES 5.5 is its ability to easily manage both labels and packaging—as well as marketing promotion projects. “Based on our years of experience with thousands of workflows in production at a variety of businesses worldwide, DALIM SOFTWARE has reinvented the workflow management process,” adds Werlé. “While many marketing workflow solutions cost time, ES is able to easily streamline workflows to condense time-to-market. And, based on our thirty years of experience, DALIM SOFTWARE has built easy default workflows for those who prefer not to start with their own custom-built processes.”
DALIM ES enables fast approval cycles, traceability (process stakeholders need to be accountable), and easy collaboration along with compliance to regulations (EU/FDA/21 CFR/INCO). With DALIM ES, users can manage their campaigns as a whole, creating packaging as one component of the entire marketing mix—for example, including cross-links between packaging and collateral materials.
Strong partner technologies
During LabelExpo, visitors can learn how to access files within DALIM ES 5.5 and conduct online editing using CHILI Publisher 5, which integrates seamlessly and transparently. CHILI Publisher provides powerful editing along with an extensive feature set previously available only in dedicated publishing applications. System integrators can choose how to incorporate CHILI Publisher within their DALIM ES workflows—whether for packaging, brand management, web-to-print, magazine publishing, promotional print projects, or other applications.
At the booth, people can also see how to streamline content from Adobe InDesign, Illustrator or Photoshop to the DAM, using the new Adobe CC connector from Silicon Publishing.
"DALIM SOFTWARE solutions have proven to be successful throughout the label and packaging supply chain, from the needs of brand owners to control the process; to designers who require assistance with the creation of packaging and an easy means to collaborate with the supply chain; and printers and converters, who need production workflow and project management tools," explains Werlé. "We look forward to showing the label community how DALIM SOFTWARE has made production much more efficient and cost-effective."
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