Publication shows how printers can use fulfillment to fight the “commoditization” of printing and answer customers’ growing demand for value-added services. PARAMUS, N.J., May 6, 2002 – As escalating competition continues to squeeze traditional printing profits, more and more printers are diversifying their offerings as a way to expand their value to customers and bolster their profits.  How Fulfillment Services Drive Print Volume by printing industry expert C. Clint Bolte, published by the National Association for Printing Leadership (NAPL), explains how fulfillment can help printers achieve both of those goals.   The book provides a step-by-step roadmap to developing a profitable fulfillment program in the most cost-effective way possible, making it an invaluable tool for printers seeking to enter the literature fulfillment business, as well as for those who want to increase their competency in this area.  Readers will learn how to develop a fulfillment center that is a stand-alone profit maker and how to use it to drive print volume (and vice versa).   Individual chapters cover every aspect of information fulfillment, including costing, pricing, kitting, how to prospect for fulfillment customers, staffing issues, vendor liability, fulfillment software, warehouse layout, Internet services, and how printers can safeguard their fulfillment business from competition.  An information-packed Appendix features a listing of information fulfillment software vendors, recommended free publications, a fulfillment kit specifications form, a sample fulfillment services agreement, and fulfillment trade customs.  NAPL is committed to publishing books that help printers develop every aspect of their business and grow their profits. The level of information provided in How Fulfillment Services Drive Print Volume is a prime example of that commitment.  How Fulfillment Services Drive Print Volume is priced at $50, NAPL members; $75, non-members. To order, call (800) 642-6275, Option #3; email [email protected]; or go online to http://store.napl.org.    About the Author: C. Clint Bolte is president of C. Clint Bolte & Associates. For the past 17 years he has been consulting in a number of areas critical to the printing industry, including strategic technology assessment, product development, in-plant printing, plant layout, and production time standards.  About NAPL: Chartered in 1933, the National Association for Printing Leadership is a not-for-profit trade association representing the $88 billion commercial printing industry.  NAPL’s mission is “To enable the printing community to profit from change” through a full range of management and educational services to its membership, including conferences, seminars, periodicals, books, consulting, and economic information.