Xerox Solution Helps Publishers Create Color Books On-Demand
Monday, May 06, 2002
New Revenue Opportunities to Produce Short-Run, Economical, High-Quality Books NEW YORK--May 3, 2002-- Xerox Corporation is taking the next step in the growing books-on-demand industry by offering a digital printing system that allows publishers and book printers to produce books with color on every page in very short runs - faster and more economically than with offset technology. Introduced at BookExpo America, North America's leading book industry trade convention, the Xerox DocuColor Book Solution consists of the Xerox DocuColor 2060 Digital Color Press and book finishing, software and professional services. This solution makes the overall cost of digitally produced pre-edition books - such as sales samples, complimentary copies and review copies - significantly less than a comparable offset version, with the added benefit of being just-in-time. Books stored digitally and then digitally printed as needed also allow publishers to test-market new titles, profitably publish a wide variety of titles regardless of the number of copies sold, keep all titles in print indefinitely, and reduce warehouse inventories and costs. The Book Industry Study Group says the book publishing industry in the U.S. is expected to be nearly $35 billion in 2002. "We are convinced that on-demand publishing is, and will continue to be, one of the strongest growth areas for digital printing. Color books is a natural extension of our successful track record of black-and-white books on demand, which started with the DocuTech Production Publisher in 1990," said Elaine Wilde, senior vice president, Xerox Worldwide Graphic Arts Business. "We are generating more than $150 million a year with our digital book solutions, and last year alone we estimate Xerox customers produced more than 20 million books." The heart of the system is the Xerox DocuColor 2060, with a print speed of up to 60 pages per minute, matched with the Creo Spire CSX2000 Color Server - a workstation that processes print files. The DocuColor 2000 Series is the most successful product line of its kind, with one-and-a-half times more placements than all comparable competitors combined. The solution's software provides PDF book file input, full color management capabilities and flexible color book production workflow tools. In addition, Xerox will provide one full day of on-site employee training by a Xerox publishing specialist. Customers will also receive the manual "How to Make a DocuColor Book," describing essential elements that need to be considered when printing color books on-demand. Customers also will receive at no extra charge one year of support via the DocuColor books customer telephone hotline. The interest in on-demand book publishing is also apparent at the consumer level. Xerox has received more than 540 inquiries thus far from its recent television ads depicting a classroom where students are discussing how to get material published. Depending on the configuration, the Xerox DocuColor Book Solution starts at $200,000, including hardware, software and book enablement kit. It is available immediately in North America.