HumanEyes & Positive Focus UK Partner
Tuesday, September 09, 2008
Press release from the issuing companyJerusalem & Middlesex -- 8, September 2008 -- The leader in commercial-quality lenticular and 3D software development, HumanEyes Technologies; and Positive Focus, the Shepperton based distributor and integrator of specialty software for graphics and print; are joining forces to support the growing demand for lenticular printing in the UK and Europe. The two companies announce the signing of a distribution agreement today.
Positive Focus is now representing HumanEyes Producer3D software solutions, providing easy creation of sophisticated, high quality 3D, flip, zoom and motion effects on digital and litho printed items.
'With uses as varied as special marketing promotions, novelties and point-of-sale material; the HumanEyes Producer3D range adds more depth to the list of products we can offer our customers. HumanEyes has, in its five-year life, created a strong reputation for technical innovation. The company is acknowledged as the leader in this specialist area, and already has a significant foothold in the UK. We are looking forward to working with them to develop that even further," says Ivor Dixon of Positive Focus.
Printing Lenticular Effects 'Out of the Box' with Producer3D
Launched at drupa 2008, Producer3D is HumanEyes' newest lenticular workflow solution utilising its patented, award-winning 3D software technology. It is an end-to-end turnkey solution, from source to print, for any marketing campaign. It is also the only solution dedicated to bringing together creative professionals, photographers and printers; and provides the tools and environment for active collaboration.
According to HumanEyes, Producer3D's new tools and features have been designed in response to market needs and the product is set to change the face of lenticular printing with an impressive array of new lenticular tools and 'industry first' prepress features that simplify the pre-print process, greatly improve lenticular printing efficiency, and provide superior lenticular print output.
Shahar Bin-Nun, Vice President of Sales, Worldwide for HumanEyes, says, "The reaction to our new Producer3D at drupa was phenomenal. Interest in HumanEyes' range of products has shown there is a definite trend emerging - more printers are looking for creative ways to grow their businesses. Many are finding that lenticular is the ideal print technology to provide the versatility and additional revenue streams with which to do so.
"We challenged visitors at drupa to see how lenticular printing could help them to both 'print out of the box' and 'think outside the box' when it comes to unique 3D applications. Now, alongside Positive Focus, we intend to do the same in the UK and Ireland."
Positive Focus to Provide Full Integration; Seeks Specialist Resellers
Positive Focus will be providing full integration with HumanEyes Producer3D software, and is actively seeking specialist resellers for the new products, especially those already handling flatbed printers for the point-of-sale market. Positive Focus can be reached at its new number: 03330 881 801 at normal call rates from landlines and mobiles.
Potential customers and resellers will have the opportunity to see HumanEyes Producer3D on the Positive Focus stand, 335, at Total Print Expo, October 14 - 16 at Earls Court 2, London.
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