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Full Commercialization, Testing and Profiling Complete for Aurora’s New Expressions Canvas Line

Tuesday, June 13, 2017

Press release from the issuing company

Yorkville, Illinois - Today, Aurora Specialty Textiles Group, Inc. (Aurora) announced that the roll-out of their entire Expressions Canvas product line is complete and fully commercialized.

Ample inventories are now in stock and in addition to finalizing extensive field testing, profiling for HP Latex (300 and 3000 Series) printers and Epson SureColor printers is complete. Free, downloadable online profiles for HP Latex (300 and 3000 Series) printers and Epson SureColor printers are available for Expressions through the Aurora website.

Treated with a new proprietary coating developed by Aurora, Expressions has been engineered to maximize print output and throughput with today’s newest digital printing equipment. The entire line is cross compatible with the latest generation of latex, solvent/eco-solvent and UV printers without sacrificing quality or productivity.  In addition, independent testing confirms that Expressions has the industry’s leading print output with regard to outstanding color reproduction and broadest color gamut.

The Expressions line includes the full range of gloss levels designed to meet the majority of the canvas market’s printing needs and includes: Expressions Matte, Expressions Satin, Expressions Semi-Gloss and Expressions Gloss.
The entire line is available and in stock through Aurora’s Yorkville, Illinois, USA, warehouse in widths up to 122” in standard roll lengths of 50 yards.  Aurora produces Expressions in the United States, and customized roll widths and roll lengths are available on demand.
“Expressions was formally introduced to global markets last September at SGIA 2016 and in the months that have followed has become a favorite of printers who report improved color output, increased printer throughput and decreased ink usage,” said Mark Shaneyfelt, Director of Print Media Sales and Marketing at Aurora. “With all four gloss levels fully commercialized and in stock, the Expressions line is now up and fully operational. In addition, the outcome of a recent competitive analysis confirms the multiple benefits our customers can expect from Aurora’s Expressions line of canvas.”

Independent trials conducted in the summer of 2016 by Color Concepts in Salt Lake City, Utah, USA, demonstrated that Expressions Semi-Gloss -- when tested against three leading, respected, commonly used, high quality canvas brands -- outperformed the competition in the following critical areas:
  1. Superior performance across multiple platforms, allowing Print Service Providers (PSPs) the ultimate flexibility in procuring and inventorying one canvas to meet all of their printing needs.
  2. Broadest color gamut, making Expressions the premium canvas of choice for discerning customers looking for optimal color output.
  3. Fastest print speeds for commercial quality – Expressions consistently demonstrated the ability to achieve commercial print quality at 6 to 8 passes, compared to other premium canvas brands, which required 10 to 12 passes to achieve similar quality. The ability to run at high-speed modes increases productivity by as much as 40% and reduces ink costs.
Expressions is also OBA-free, demonstrating very good archival properties without sacrificing whiteness.  Expressions is made from a premium high-quality poly/cotton fine Oxford weave (2-over-1), which is 35% cotton/65% polyester.
The line is produced in North America with the latest, state-of-the-art technology and has proven product consistency across multiple platforms. With Expressions, printers with multiple printer platforms can buy one canvas without sacrificing print quality on any of the devices.

You can learn more about Expressions at http://auroratextile.com/print-media-products/.  Profiles can be found at HP Printer Profiles


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