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Rochester Software Associates Receives Marketing Awards

Tuesday, June 06, 2017

Press release from the issuing company

Rochester, NY - Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plant, corporate and commercial printers is pleased to announce that we have received two awards in the Rochester chapter of the American Marketing Association's, AMA | Rochester's Pinnacle Awards. 
RSA was a finalist in three of the Pinnacle award categories- video, small budget and Influencer Marketing/Blog. Pinnacles are awarded based on a formula of creativity and results. Chosen from nearly 140 entries, RSA received:
  • A Pinnacle award for the "Why Web to print" explainer video campaign and
  • An honorable mention for their "In-plant Insights blog,"launched in 2016
Elisha Kasinskas, RSA's Marketing Director noted: "We are happy to be recognized again by RAMA for the results that our marketing efforts generate for RSA. This is our fourth Pinnacle award in three years. For the 'Why Web to print' campaign our objective was to create an engaging campaign to generate awareness of our software product, WebCRD. By teaming with In-plant Graphics, the leading magazine for our target market, to develop, distribute and advertise an explainer video, we achieved meaningful, yet cost-effective results." The video is available on RSA's website.


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