Arjowiggins Graphic Supports Studio Kunze on Luxury Rebrand of Passoni Bicycles
Thursday, May 25, 2017
Press release from the issuing company
THE PROJECT : REBRAND FOR PASSONI BICYCLES
Studio Kunze has been appointed to design the rebrand for Passoni bicycles. A significant part of this is the design of a catalogue that aims to illustrate the sleekness of the bicycle’s designs through the medium of Arjowiggins Graphic’s high quality recycled CyclusOffset paper.
The consultancy was approached by Passoni, a luxury custom bicycle frame building company based in Italy, to design a new logo and identity for the business, which would mirror the rebrand of the bicycles themselves. At the heart of this rebrand, and a way of communicating it, is its new catalogue, which Passoni wanted to be more than just your average bike catalogue.
Targeting cycling enthusiasts, Studio Kunze sought out to express a vision of the bicycle being the hero. The result is a design that conveys understated luxury through the images, the size of the catalogue, the foil blocks used to print the brand logo and the quality of the recycled paper on which it is printed.
For this, the design consultancy turned to Arjowiggins Graphic’s 100% recycled CyclusOffset paper and Leycol Printers Ltd to print the catalogues.
Jeremy Kunze, Founder, Studio Kunze, explains:
Angela De Vorchik, Operational Marketing Manager UK, Arjowiggins Graphic, the leader in the development of environmental paper solutions, adds to this:
Finding the right printer was an equally important aspect to creation of the catalogue as it needed to compliment the choice of paper and quality of the photographs ensuring images don’t appear flat.
Richard Davey, Sales Director, Leycol, who has been working with Cyclus paper for over 20 years, explains:
Antalis, a UK distributor of Cyclus, will be using the catalogue to showcase CyclusOffset paper by mailing it out to over 1800 of their customers.
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