New Survey Finds MBO Leads Postpress Finishing Pack in Value for Investment
Tuesday, May 09, 2017
Press release from the issuing company
MARLTON, NJ - MBO commands a leadership position among the top four postpress finishing brands, according to a recently completed survey of commercial and packaging providers conducted by NAPCO Research. The survey sample was comprised of commercial and packaging printers, up to 20 percent of whom expressed plans to purchase a digital finishing solution within the next 12 months.
The survey, which ranked finishing companies by brand awareness, build quality, and price perception, showed that MBO consistently ranks among the top postpress finishing suppliers across all of the categories, including a first-place overall ranking by both commercial and packaging printers. Because the NAPCO Research analysis ranked MBO in the first tier for brand awareness and build quality but significantly below its top-tier competitors in the industry on price, the relative rankings point to better value for the money offered by MBO solutions.
“Results of the NAPCO survey confirm MBO’s leadership in digital finishing for the transactional, direct mail, and commercial markets,” said James Martin, CEO of MBO America. “MBO consistently strives to generate added value for printers and finishers looking to increase their throughput and expand their market reach, while realizing significant savings in labor and associated costs.”
Answering A Wide Variety of Customer Needs
According to the survey, seven in 10 commercial and packaging printers believe the current trend in finishing relies on digital solutions from start to finish, either by integrating variable data via inkjet on offset-printed shells, or by eliminating offset altogether. “As the demands of the market change, The MBO Group continues to design and build cutting-edge digital finishing technologies.
For example, both commercial and packaging respondents cited obstacles to full digital utilization that included ink cracking during finishing processes and cumbersome makereadies that impede efficient short-run production. This is especially apparent in folding or die cutting applications.
MBO addresses the former concern with specialized tooling, while while integration of the 12,000 sph Bograma BSR 550 Servo Rotary Diecutting System with inline waste removal and makereadies under 20 minutes helps boost efficiency and speed short-medium run production.
Coincidentally, the NAPCO survey also revealed that nearly half of commercial printers and one-third of packaging printers have integrated or are currently researching the addition of diecutting to their digital workflows. For those still on the fence, MBO answers this need with a line of standalone and integratable rotary diecutters, including the BSR 550 Servo described above, that are perfectly suited for short-run boutique, luxury and cosmetic packaging, among other markets.
Modularity Is Key to New Markets
The MBO Group’s leadership as a manufacturer of endlessly configurable, modular digital web finishing solutions dovetails perfectly with commercial printers’ interest in packaging and labels, variable data for personalization and direct mail, folding carton production, marketing collateral, and banners and posters. MBO expertise also answers packaging printers’ eagerness to evaluate the market for POS and flexible and label packaging.
Technologies of special note include:
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