Adds a leading direct response agency to its growing marketing services platform

CHICAGO, IL – Vision, a leading marketing solutions provider announces its acquisition of The Core Organization, a leading direct response agency based in Chicagoland.  The acquisition brings new direct response services to Vision, while adding state-of-the-art production and technology capabilities to Core’s growing client demands. 

For over 25 years, Core has been a full-service direct response agency providing strategy, creative services, propriety data modeling and fulfillment services resulting in higher response rates and lower customer acquisition costs for its clients.  Core has become a thought leader within the insurance, financial services and specialty retail verticals and was recently named by INC magazine to its prestigious list of 2016 Fastest Growing Private Companies in the US.

“We are extremely excited to have Core as our new partner,” said Doug Powell, CEO of Vision.  “We have experienced significant organic growth in the last year and this acquisition continues that trajectory.  Importantly, Core provides us new capabilities that our clients can leverage to make smarter marketing decisions.  We will continue to make investments in people, services and technology to meet the growing demands of our clients.” 

“Core continues to experience tremendous success in increasing the effectiveness of clients direct marketing and omni-channel campaigns.  Joining forces with Vision, an industry leader in the execution of highly customized data driven communications, allows us to continue to focus on what we have proven delivers results,” said Steve Lumley, CEO of Core. “I am eager to work with the Vision team and we are confident the synergies of our two organizations will deliver great value to our clients.”