Propago Announces Astounding Triple Digit Growth in Web-to-Print Market
Monday, April 24, 2017
Expansion of Propago’s Austin, TX engineering and customer success teams is underway
Propago, a cloud-based marketing asset management software firm catering to the commercial printing industry, is currently experiencing and projecting triple-digit growth at its Austin, TX headquarters as the web-to-print market continues its momentum. Key to this impressive growth has been the on-going adoption by commercial printers of this lucrative web-to-print technology as a value-added service.
“We finished 2016 with our growth rate nearly at 200% over 2015 and we are projecting that we’ll expand this growth rate from 2016 into 2017,” says Rick Aberle, president and CEO of Propago. “We’re seeing an increasing on-going investment in web-to-print/marketing asset management solutions that allows commercial printers to offer their enterprise clients a complete solution for all branded materials. While print continues to be the cornerstone of any printer’s business, they’re realizing extra revenue from promotional products, apparel, corporate gifts and fulfillment services can have a tremendous impact on the bottom line. Our extraordinary team of engineers and customer support specialists are helping commercial printers make this important step into new revenue streams beyond their core print services.”
Propago believes that its technology is being implemented due to growth in print-on-demand services, shifting of ad budgets from mass to personalized messaging, consolidation of disconnected systems into one unified solution, and higher cost savings as compared to traditional in-house printing.
To keep up with this rapid growth, Propago plans to continue adding members to the team with a core focus on engineering and customer success.
“We are projecting to accelerate our growth in 2017 onboarding more enterprise clients in the next three quarters,” says Aberle. “Mainly print producers, service providers, brands, and end marketers are interested in our technology. They see value in our core proposition that web-to-print is just part of the overall marketing solution and centralized brand portals bring simplicity to the ordering process. It enables brands’ organizational members to efficiently order and re-order anything from the entire brand catalog. Including customized and personalized print and non-print products, while ensuring brand, budgetary and inventory control.”
Fortunately, Propago is headquartered in the technology-rich city of Austin, TX, which draws from a deep pool of top talent among a young, highly educated, and technically sophisticated workforce. Austin has attracted companies like Google, Oracle, and Facebook to open large offices in the city and has pulled recent software developers and programmers to lucrative jobs.
Headquartered in Austin, TX, Propago was started within a large commercial printing conglomerate as an internal application to serve clients and support backend operations for those clients. Established as a simple and straightforward solution to simplify and streamline a company’s production and fulfillment processes, Propago gradually matured over the years to become a comprehensive marketing management and fulfillment platform. In 2015, the team responsible for building and maintaining the Propago platform was given the opportunity to spin the technology away from the parent company and form a completely stand-alone organization.