Diamond to partner with the Seneca Park Zoo on Earth Day 2017 to help kids plant trees and wildflower seeds.

ROCHESTER, NY – Diamond Packaging will celebrate Earth Day by partnering with the Seneca Park Zoo on Saturday, April 22, 2017, from 10 AM to 4 PM. 

Diamond employees will help kids plant trees as part of the TICCIT (“Trees into Cartons, Cartons into Trees”) program, an educational outreach program for school-aged children held every year to honor Earth Day and highlight the renewability and sustainability of paper and paperboard packaging.

Children will be given a Colorado blue spruce sapling and soil, and instructed how to plant the sapling in a paperboard folding carton (which biodegrades over time) supplied by Diamond.

Diamond will also help children plant wildflower seeds (selected to work as habitat for native monarch butterflies) in a specially-designed, paperboard folding carton to coincide with the Seneca Park Zoo’s Butterfly Beltway conservation project. The goal of the project is to add more gardens, inspire others to plant gardens, and reach more people about the importance of butterfly conservation.

Now in its third year, Diamond's Earth Day partnership with the Zoo is an ideal way to educate and inspire visitors about conservation. It is also an opportunity to discuss the company's industry-leading sustainability initiatives, including utilizing FSC® certified paperboards, using clean, renewable wind energy for 100% of its electrical energy requirements, and achieving zero manufacturing waste to landfill (ZMWL) status.