Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

InfoTrends/KeyPoint Intelligence Publishes White Paper on the Value of Geomarketing for Print and Marketing Service Providers

Thursday, April 13, 2017

Press release from the issuing company

BRAUNSCHWEIG, Germany - locr GmbH announces that Infotrends, a division of KeyPoint Intelligence, has published a new white paper titled “Meeting Clients' Needs with Geomarketing.” This research provides specific, actionable advice on how print and marketing service providers can extend their product offering and improve customer satisfaction using location-based targeting. The “Meeting Clients' Needs with Geomarketing" white paper is available now for download here

Pat McGrew, director of production workflow service at InfoTrends is the author of the study. She notes, “Using location-based data to connect with consumers is one of the hottest trends in marketing communication. But all too often, print and marketing service providers don't leverage that data because they think it is too complex or time-consuming.”

She continues, “This research brings the location-based opportunity into focus, giving the reader an in-depth understanding of why location is such an important differentiator and how it improves the results of their clients’ campaigns.”

By providing real world examples and data-driven results, readers of the white paper will come away and understanding of how geomarketing can: 

  • Enable print and marketing service providers to create personalized communications - even if all they have is the customer’s name and address
  • Drive more business for clients in specific vertical markets, including retail, healthcare, and hospitality 
  • Target customers with greater accuracy and more relevant messages
  • Provide an easy, cost-effective way to refine the data in a mailing list

The white paper is available now. Print and marketing service providers can download their copy of the “Meeting Clients' Needs with Geomarketing" white paper. 

For more information on locr’s range of geomarketng services visit www.locr.com.



Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved