Elmwood Park, NJ – Commercial, wide-format, in-plant, and quick printers looking to expand their revenue streams may be interested in a special education session called Commercial Print Trends and Best Practices held during Sign Expo 2017. Agfa Graphics’ own director of marketing, Deborah Hutcheson, who has more than 30 years’ experience in the graphic arts industry, will be on the panel lead by Denise Gustavson of Printing Impressions magazine. The session is being held Thursday, April 20, from 9:00 a.m. – 10:00 a.m.

The session is designed to provide insights about entering the wide-format market and will highlight applications for easy entry and those that show the biggest growth potential. Featuring Hutcheson along with other wide-format industry experts, the panelists will offer their perspectives on entering the market, gaining new business, wide-format application trends, hardware, and consumables that are key for wide-format service success. The one-hour session will conclude with panelists taking questions from the audience. 

“ISA is offering a wonderful opportunity for offset printers to see what wide-format printing is all about,” said Hutcheson. “This panel will cover the obvious, and not so obvious wide-format business topics, so attendees gain the know-how needed to enter, expand and be more successful.” 

Other panelists for the session include Neil Baker of HP, Randy Paar of Canon and EFI’s Ken Hanulec. For more information, click here. 

While at ISA, please visit the Agfa Graphics booth (#1350) during ISA Sign Expo being held April 20-22, 2017, at the Mandalay Bay Convention Center in Las Vegas, Nevada.