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Landa Names Graphica Bezalel as First Beta Site

Thursday, April 06, 2017

Press release from the issuing company

Landa S10 installation scheduled for July 2017

Rehovot, Israel – Landa has named, Graphica Bezalel, as its first beta customer for the Landa S10 Nanographic Printing® Press. The award-winning folding carton, packaging and label convertor, which is Israel-based, will receive its Landa press in July 2017, where it will be used to support local as well as market leading international retail brands. 

As a traditional offset print house, Graphica Bezalel has selected the Landa S10 Nanographic Printing Press as its first digital solution, affording it the unique competitive advantage of high-speed, high-quality digitally printed folding carton production.

Eyal Harpak, Director of Graphica Bezalel comments: “Nanography® is the first technology to tempt us into the world of digital print. Until we saw what the Landa S10 could produce, we couldn’t believe that any digital press could match offset print quality at the high-speeds required to open-up the medium-run folding carton market. We were astonished with what Landa and the team have achieved. 

“Working with leading companies like Calvin Klein, Carlsberg Nestlé, Coca-Cola, Sodastream and others, we know that brands are always looking for new ways to increase on-shelf appeal and sales. With the incredible color palette provided by the Nanographic printing process – colors that really stand out - customers will be excited with what the Landa S10 has to offer. Through increased production flexibility, the Landa S10 provides a unique ability to both reduce inventory costs through shorter runs, respond quicker to customer needs, as well as increase the ability to version with customized packaging and special promotions,” concludes Eyal Harpak.


Eyal Harpak, Director, Graphica Bezalel (L) and Yishai Amir, CEO, Landa Digital Printing (R)

Engineered for the packaging and converting industries, the single-sided B1 (41 in. / 1,050 mm) format Landa S10 Nanographic Printing Press enables just-in-time mainstream efficiency for the production of folding carton, POP/POS and corrugated boxes. With a crossover point of around 30,000 boxes and even higher when ganging jobs or adding variable barcodes, the Landa S10 provides a digital solution for more than 50% of all packaging jobs.

Yishai Amir, Landa CEO, comments: “Graphica Bezalel are great visionaries in packaging printing and converting and have won a number of prestigious Israeli and international awards. We are thrilled that they have embraced the technological and business benefits of Nanography, and we look forward to pioneering print packaging together.” 

Landa and Graphica Bezalel will hold a worldwide customer event during the week of September 12, 2017, to demonstrate the Landa S10 in a customer production environment.

 

 

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