MGI and SunDance Make Marketing Magic with JETvarnish 3D Power
Wednesday, April 05, 2017
Press release from the issuing company
National Printing Enterprise Enchants Customers with MGI Digital Print Decorating Wizardry for Dimensional Designs on Corporate Campaigns & Product Packaging
MELBOURNE, FL – SunDance Marketing Solutions, an Orlando-based firm offering design, print and mailing fulfillment services to famous corporate brands and legendary entertainment companies, has proudly announced a new partnership with MGI to provide JETvarnish 3D digital print enhancement services to its national client base.
The New Role of Print in Corporate Brand Management
MGI Vice President of Marketing & Sales, Kevin Abergel, called the SunDance JETvarnish 3D technology acquisition “an ideal convergence of print marketing strategy and digital embellishment technology”.
Abergel stated that “SunDance has the creative vision and resources to provide the full range of JETvarnish 3D applications across all print product delivery channels, from classic promotional tools such as business cards and brochures to retail display signage, folding carton box packages and sheet-fed labels.”
“MGI digital print enhancement technology helps build brand identity by creating meaningful touchpoints for companies looking to engage customers with more significant printed graphics and text. The sensory impact of highlighting a logo, title or person’s name with 2D UV varnish alongside a detailed 3D elevated textured image is tremendous. Neuroscientific studies show that more physical engagement with print media produces a much greater and more meaningful human response than simple flat ink on paper.”
The Science and Art of Craft Printing
“Holding a printed piece in your hand and feeling the details with your fingers activates areas of the brain that increase cognitive intelligence, retained memory and emotional association with information. More print dimensionality creates an experience of deeper, richer data reality. This represents a huge opportunity for printers, converters, advertising agencies and brand owners to develop marketing messages that generate new customer revenue relationships” concluded Abergel.
Sundance Managing Director JohnHenry Ruggieri explained “We’ve built our business on solid print skills with both traditional offset presses and newer digital solutions. However, to provide a truly full-service marketing infrastructure to our clients for the future, we need to add value to their applications. MGI postpress enhancement technology can help us achieve this goal.”
“Now, we can inject even more dynamic visual and tactile excitement into some of the most celebrated brand logos and iconic corporate images in the world – and help bring to life the customer communications of many other businesses seeking new print and packaging connections as well.”
Ruggieri summarized “The JETvarnish 3D system allows us to offer unique customer communications and business development campaigns to create a special sense of brand identity. We can leverage our strengths in designing original artwork and using proven database management techniques to produce printed materials that leave a lasting impressions on buyers and sellers in commercial and consumer marketplaces.”
MGI and SunDance have won many industry awards for the respective products and services. For example, SunDance has won four (4) Gold Leaf Awards in the last two years from the Foil & Specialty Effects Association (FSEA), the premier trade finishing group and over sixty (60+) awards from the Printing Association of Florida (PAF), state affiliate of the national Printing Industries of America (PIA).
The complete MGI JETvarnish 3D system is the only finishing solution to ever win two (2) InterTech Awards in the history of the PIA, the largest print trade association in the United States (2013 & 2015). In 2016, the international DuPont Packaging Awards program bestowed its first ever “Leadership in Innovation” honor to MGI in recognition of the advancements and contributions of the digital JETvarnish 3D Series to the worldwide print and packaging industries.
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