Brussels, Belgium - International Paper, a global leader in fibre-based packaging, pulp and paper, has revealed there has been a tremendous response to the free to download and use Happy2Print app, with over 100,000 downloads being recorded across Europe alone.

A new media video has been launched to highlight the advantages of downloading and using the Happy2Print app (https://www.youtube.com/watch?v=r6BQ0iffi3w), taking a light hearted look at what it refers to as ‘Print Syndrome disease’ which can only be cured by downloading and using the Happy2Print app.

Happy2Print was launched across Europe in 2015, with the aim to make printing from mobile devices quick, easy and hassle free, without the need for having to install printer software tools. Available on Google Play and iTunes, the app is compatible with all brands of printers, and works with both Apple and Android systems. It is available in the following language versions; English, German, French, Italian and Spanish.

International Paper developed the Happy2Print app having recognised that it has become increasingly important for consumers to be able to print from their mobile devices, whenever and wherever they may be. By providing the app, International Paper wants to improve the users printing experience, and raise awareness of the ease and effectiveness of printing from mobile devices. Previously, many printing apps did not offer consumers a user-friendly experience, with many limited to either specific printer brands or alternatively costing money to download.

For more information on the Happy2Print app, visit:

http://www.internationalpaper.com/apps/hpeverydaypapers/happy2print-mobile-printing-app-0.html

Furthermore, the Happy2Print app is being used to promote the HP Everyday Papers range, which is one of the most recognised paper brands in Europe, delivering a high quality product for all end users printing needs regardless of the printer it is used on, be it at the office or in the home.