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Drytac expands USA team with two new appointments

Wednesday, March 22, 2017

Press release from the issuing company

Bristol, UK - Drytac, an international manufacturer of self-adhesive materials for the print, label and industrial markets, is pleased to announce that Olga Bates and Amanda Brown have joined the company as the new members of the recently restructured Marketing and Brand department in the USA: Olga as Brand Manager and Amanda as Marketing Coordinator. 

The purpose of the Brand department is to reflect Drytac’s evolution over the years and the company’s new expansion goals. Both Olga and Amanda will be based in Drytac’s USA offices in Richmond, Virginia. 

Olga is a VCU Brandcenter graduate and holds a Master’s degree in Communications with concentration in Advertising Strategy, and she has a decade of experience in marketing and advertising, particularly retail advertising.   

“I consider it an honour and a privilege to spearhead the rebranding efforts for an organisation as remarkable as Drytac. The more I get to know its culture and personality, the more I admire this company. It’s a good feeling when you can’t wait to come to work every day. I’m confident we can achieve even greater things in the future by taking the Drytac brand to the next level,” said Olga. 

Prior to joining Drytac, Olga worked at several companies including The Martin Agency and Capital One, and played a key role in designing and implementing the programming strategy for Walmart Digital Network. In the course of her career, she also worked with clients such as L’Oréal, NFL, GSK, Kraft, Unilever, P&G and more. She brings a wealth of experience, branding expertise and a proven track record to the table, combined with a passion for what she does and the ability to get things done. 

Amanda Brown is a Virginia Tech graduate, who graduated at the top of her class as a Fashion Merchandise and Design major. For the past two years, Amanda has worked as an Assistant Store Manager for Kohl’s Department Stores. She also served as a Kohl’s Campus Ambassador at Virginia Tech and was one of the youngest to be promoted to an Assistant Store Manager. She gained a lot of experience supervising employees, implementing store displays and promoting products. Amanda brings that same drive and enthusiasm to her position as Marketing Coordinator at Drytac.

 

 

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Jennifer Matt

David Zwang, Editor/Analyst
David travels the globe helping companies increase their productivity, margins and market reach.

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