Mentor, Ohio-based Avery Dennison Graphics Solutions North America, a provider of vinyl products and solutions for fleet, architecture and transportation markets, announces the hiring of three management level employees, Cody Becker, Grant Bertoson and Frank Herchick.

Becker is the regional manager for western North America, covering Oregon and Washington in the United States and British Columbia, Alberta and Saskatchewan in Canada. He has 16 years of experience in commercial print, graphics, equipment sales and distribution, and he will provide channel partner support and business development in the region in order to increase sales. He will also conduct material and application training for customers, converters and channel partners.

Bertoson is the regional manager for Colorado, Kansas, Nebraska, North Dakota, South Dakota and Wyoming. He started in the graphics industry in 2008, managing a print business in San Diego. Now, he will drive growth through sales and demand, while assisting in the generation of Avery Dennison products and the support of channel partners.

Herchick is the business development manager for the central region of North America. He previously worked with Safeguard Properties, a mortgage field services company based in Cleveland, overseeing its growth from a regional preservation company to a national entity providing services in 50 states, the Virgin Islands and Puerto Rico. He will work in end user marketing and brand management to impact profitability through brand recognition, along with identifying strategic partnerships to work toward unmet customer needs.

Avery Dennison Graphics Solutions North America is expanding its team to better serve existing customers and an elevated interest in Avery Dennison products in the consumer vehicle, fleet and environmental graphics markets.