Highly popular four-day exhibition and conference event is set and ready to demystify digital production 

Lier, Belgium – The highly anticipated 3rd edition of the Xeikon Café Packaging Innovations, taking place 28 to 31 March in Belgium announces the full details of its large-scale business and technical programs as well as schedule of live production of key digital print applications. The highly educational and inspirational Xeikon Café 2017 will help visitors determine the right strategy for their business in digital production.

Attendees of the Xeikon Café 2017 can expect a broad coverage of relevant business and technical information in the presented conference programs, in addition to 30 live digital production demonstrations of labels and packaging, especially in new emerging market segments, as over 40 industry suppliers join forces to show end-to-end solutions. “A tremendous amount of effort has gone into preparing the third edition of the Xeikon Café Packaging Innovations 2017,” comments Filip Weymans, VP of marketing for Xeikon. “The highly educational technical and business presentations of the latest innovations and trends, motivational speakers, and the extensive, diverse range of live label and packaging demonstrations are designed to deliver exceptional value to printers and converters, both to those experienced ánd those new to the world of digital production.”

Education and inspiration through large-scale conference programs

The Business Conference will introduce a number of highly experienced speakers, including keynote speaker Rafi Albo, sharing valuable information about trends and technological advancements in the digital printing market. During the Xeikon Café, the Business Conference will run daily from 10:00 till 16:30 (except Friday, till 11:45) and will also end daily with an interactive talk show where speakers will discuss topics of the day and answer questions from the audience. The Business Conference speakers, representing both printers as well as brands next to industry experts, were selected upon their extensive market and business knowledge, and will be covering a diverse range of topics including packaging design, mixing conventional and digital technologies, legal responsibilities, decisive factors in shifting to digital, and much more. 

The Technical Conference runs daily during the Xeikon Café from 10:45 till 16:45 (except Friday, till 12:30), with three sessions running during each time slot simultaneously. Technical aspects in self-adhesive labelling, paper cups, leaflets, in-mould labelling, folding carton, heat transfer labelling, PDF standards, wraparound labels, flexible packaging, and wet-glue labelling will be covered, including a session on food safety and one on the latest GWG PDF standards.

The full program itinerary with a complete list of speakers and topics of both the Business and Technical Conference is available on www.xeikoncafe.com/en/about#when. 

Discovering new opportunities in digital production

Live production of end-to-end digital applications in labels and packaging with the joined forces over 40 industry suppliers of software, print media, consumables, digital printing and finishing solutions will provide Xeikon Café visitors an in-depth encounter of the market and capabilities, from concept to the final product. Print quality, embellishments, challenging substrates, anti-counterfeiting, food safety, and diversity and localisation of products are just a few key aspects that will be highlighted in the applications. A comprehensive list of the live applications and supporting Xeikon Café partners throughout each workflow chain is available on http://www.xeikoncafe.com/en/about#what.

“Raising awareness of new potentials digital printing can offer, is the main focus of the Xeikon Café. It is the place to hear about the latest trends in labels and packaging, and discover what the future holds. The only question that remains is if you are ready to go digital?,” concludes Weymans.