Agfa Graphics Puts Spotlight on Brand Reputation at the Xeikon Café
Tuesday, March 07, 2017
Press release from the issuing company
Lier, Belgium – To help businesses battle against counterfeiting and protect their valuable brand reputation, Agfa Graphics developed high-end security and authenticity verification software solutions which can be seen at the Xeikon Café Packaging Innovations 2017 (www.xeikoncafe.com), set for 28 to 31 March. Agfa Graphics will join close to 40 other industry suppliers to show total solutions of digital applications in labels and packaging.
With twenty years experience in high-security graphic design software solutions, Agfa Graphics brings expertise in helping businesses battle against counterfeiting. At the Xeikon Café, Agfa will present its Arziro Design powerful security design tool and Arziro Authenticate unique software-as-a-service solution that generates secure, copy-proof QR+ codes. Designed for the general security printing market, the ultimate goal of the Agfa Graphics Arziro solutions is to make the job of counterfeiters as tough as possible by pushing the limits of design, creativity, and surveillance.
“Agfa Graphics welcomed the opportunity to be a part of the Xeikon Café to connect with an audience that is highly interested in both innovative digital printing technology and unique security systems for label and packaging applications,” said Luc Bruyneel, Agfa Graphics Business Manager Security Software. “Agfa Graphics has developed a prominent position in new segments of industrial inkjet printing with our integrated prepress solutions, which we look forward to sharing with visitors to the Café. We anticipate that the combination of innovations from Xeikon and other participating suppliers with Agfa security and anti-counterfeiting solutions on show will inspire visitors to consider increasing protection from the growing threat of forgery.”
Bringing security design and brand protection in-house
While many anti-counterfeiting efforts tend to overlook the graphic design, Arziro Design acknowledges it as one of the most basic and important elements of document and brand protection. Inspired by high-end security software, it incorporates the aspect of security into the initial step of document or product creation.
Arziro Design offers a multitude of security design tools to safeguard documents and products from the growing threat of forgery, and enables in-house protection and full creative freedom in a known software environment. The resulting creations are extremely difficult and expensive to reverse engineer.
Verifying the genuineness of an item
Tackling counterfeiters flooding the market with fake creations, Arziro Authenticate software generates secure, copy-proof QR+ codes that can be printed directly on a counterfeit-sensitive product which enables consumers to verify whether the item is authentic with a simple scan using their smartphones.
The tool, shipped with Arziro Design (Plus) also connects products to the internet, thus driving customer engagement and enabling track-and-trace functionalities. Moreover, it gives brand owners access to vital market information for future business strategies.
Applications for Arziro Design and Ariziro Authenticate in combination with digital printing equipment such as Xeikon include labels, packaging, tax stamps and security documents. At the Xeikon Café, visitors will see these Agfa Graphics solutions integrated in live pharmaceutical label and packaging applications.
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