Mindener Tageblatt Automates Mobile Newspaper Production with Eversify
Wednesday, February 22, 2017
Press release from the issuing company
Mortsel, Belgium – German newspaper publisher, Mindener Tageblatt, has streamlined production of the mobile version of its newspaper using Eversify, the mobile content publishing software from Agfa Graphics. The cloud-based solution has automated the entire production and publication process, enabling the publisher to deliver content optimized for smartphones and tablets.
Mobile requires different approach to print and web
J.C.C. Bruns-owned Mindener Tageblatt produces various versions of its newspaper, with a printed circulation of 32,000 copies and a website that gets up to 25,000 visits per day. The publisher began developing in-house a version for mobile devices, as part of its multi-channel strategy. However, the growing diversity of viewing platforms complicated production, as the processes became too complex and labor intensive.
Christoph Pepper, editor-in-chief, realized a different solution was required: “Producing a mobile newspaper is a completely different ball game. Our page layout systems are optimized for printed newspapers, not for producing dynamic content for mobile devices. We needed an automated solution that could blend XML data from our editorial systems into an optimized layout for a variety of mobile devices and operating systems."
The Mindener Tageblatt five-step mobile publishing strategy
Adopt ‘Responsive Design’philosophy
Assess the publishing options
Reach for the cloud
Maximize use of existing resources
Test the output
For Pepper, the partnership between Mindener Tageblatt and the Eversify team has proved very successful: “They were very professional in terms of product conception, design and support. We were able to develop our ePaper+ edition in a record time. Believe me, it doesn't get much better than this."
Rainer Kirschke, Business Manager Mobile Publishing for Eversify, Agfa Graphics, comments: “The software is really easy to integrate, whatever the platform. It has enabled Mindener Tageblatt to cost-effectively produce an optimized mobile version of its newspaper, and offer its mobile-device readership a highly engaging experience.”
Read Christoph Pepper’s blog on mobile publishing at: http://www.eversify.com/the-mobile-push-9/
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