WhatTheyThink today announced that it has launched a new special-interest section on WhatTheyThink, the printing and publishing industry’s leading media resource. This new area focuses on emerging trends in the rapidly-growing area of industrial printing. The microsite will feature commentary and analysis on technical and business trends in industrial printing including 3D printing, industrial inkjet, functional printing and other areas in which printing technology is used for industrial applications and manufacturing.

As part of the expanded coverage, a monthly newsletter called the Industrial Print Report is available for free. Sign up information is available at http://whattheythink.com/industrial-print/

“We have been following this area for some time,” said Eric Vessels, WhatTheyThink’s President, “and believe there is enough critical mass here to make this a necessary focus for our readers in order to stay current with market trends and keep their fingers on the pulse of new business opportunities this discipline might offer. We are also pleased to be a media partner at InPrint USA, scheduled for 25-27 April 2017.”

InPrint USA is exclusively dedicated to industrial print technologies and attracts senior decision makers from diverse areas of the manufacturing industry. The Mack Brooks Exhibitions Group has operated shows in Europe over the past three years, and this is the first instance of the show in the U.S.

“Often when I speak with printing companies,” said Cary Sherburne, Senior Editor, “they tell me that industrial printing is not of interest to them. However, I believe as we expand our coverage, they will find that the sector has many opportunities to offer their businesses. A great example is Carisma Large Format’s use of a MASSIVit 1800 3D printer to augment bus wraps with 3D elements. Our goal is to ferret out as many of the great stories as possible to share with our readers as they think about the future of their businesses.”

The WhatTheyThink Industrial Print Section can be accessed at http://whattheythink.com/industrial-print/, where readers can already find a wide range of news, analysis and video interviews covering the topic.

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